Hailey Bieber Is Being Praised After Her Makeup Brand, Rhode, Wasted No Time Responding To An Influencer’s Viral Critique Of Its Lack Of Inclusive Dark Skin Shades

For context, Golloria uses her platform on TikTok to test various makeup brands’ shade ranges on her complexion. She began posting videos after struggling to find products that complemented her skin, and has since spent years advocating for inclusivity in the beauty industry.
“I just feel like in 2024, if you’re gonna drop anything complexion, that it should be able to work for any skin tone and complexion, right?” she said.
“The ash was really serious. She needs some work,” she said of the blushes.
While many users could relate to Golloria and thanked her for championing inclusivity, the video sadly sparked a heap of racist discourse.
Both of Golloria’s videos about Rhode went viral on TikTok, amassing almost 20 million views in total.
Praising the “redemption” of Rhode’s products, Golloria told her followers, “This is why you advocate for yourself.”
“your voice can elicit change. wonderfully done, thank you for listening to black women!” she captioned her video.
“this is why i love rhode, unproblematic,” one person commented on Golloria’s video. “WAITTTT I love that she listened bc the shades look SOO much better,” said another.
“This single-handedly made me a hailey/rhode fan!” someone said. “hailey was so quick with it omgg,” one user wrote.
“Hailey decided to take it as constructive criticism and was quick with the fix! Looks beautiful!” one more person added.